Advertise with us

We’re only new on the scene but we’re looking for companies who want to utilise our website and social media platforms to advertise to reach our burgeoning audience.

Key Statistics

Since our platform’s launch in late June, our @HoneyballAFL Twitter account has grown beyond 3,100 followers and that growth is showing no signs of slowing either.

We launched our website on Monday 13 July and traffic has shown a similarly exponential growth level, with approximately 5,600 views and almost 3,000 visitors in August alone. A huge part of our daily traffic is generated via our social channels, primarily Twitter. As our audience continues to grow on social media and our reputation solidifies, we anticipate that growth in web traffic to continue to rise dramatically.

To ensure we don’t sit idle for six months, we’ve expanded for the 2020-21 BBL season, extending from November to January, offering additional opportunities for advertisers.



The demographics from our audience is primarily Australian males between 18-39. Social media analytics tells us that audience’s interests are sports and gambling. We’re eager to run surveys to further understand our audience’s online habits to help deliver a premium service in 2021.

Advertising Options

As a new publication, we’re refining our advertising options but we offer two options, advertising space on our social media assets and on our website.

Our social media platforms, especially Twitter, are hugely popular and engaging with our audience and we’ve purposefully left advertising space on our graphics for a social media sponsor’s logo. Please enquire about this as there’s scope to fit your needs.

Example of advertising space in bottom left

For our website, there’s a variety of primary advertising space options;

  • Rectangle 300×250
  • Leaderboard 728×90
  • Mobile leaderboard 320×50
  • Wide skyscraper 160×600

Our current pay-per-clicks ads have offered good click-through rates, although enquire for further detail on this.

We do that with reliable, regular and up-to-date news, Q&As with proven AFL Fantasy and SuperCoach experts and statistical analysis. All this content is free for anyone and everyone.

Honeyball Founder – Ben Somerford

Ben Somerford – HB Founder